My first guest for the first episode of The Startup Playbook Hustle is Ainslie Williams, the cofounder of Qualie.

Ainslie has spent the last 17 years honing her craft as a qualitative researcher before jumping into her first startup, Qualie, a video-based online qualitative research company. Qualie combines qualitative techniques with quantitative numbers to deliver the “compelling consensus” on any proposition being tested.

Within a year of launching, the startup has signed up some major clients as well as raising $750,000 in funding from former Xero boss Chris Ridd, Unlockd founder Matt Berriman and Catapult Sports Chairman and Playbook Media Director Adir Shiffman.

In this episode we talk about:
– How to ask the right questions
– The importance of market expertise
– Finding the right foundation clients
– Advice for fundraising
– The benefits of a distributed team

PLAYBOOK MEDIA – 10X your growth through Data-Driven Storytelling

STARTUP PLAYBOOK HUSTLE APPLICATION

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