48: The Fight for the McDonald’s Franchise

In 1969, Cleveland’s Black residents boycotted McDonald’s. For weeks, the company’s leadership had been locked in a stalemate with Black activists over who should own and operate the local franchises. It was all part of a bigger movement, whose goal was to build economic power in Black communities through Black-owned businesses. But 50 years later, how are the Black franchisees at McDonald’s faring? Were the golden arches a golden ticket to economic equality?Listen to the reporter roundtable: https://www.businessinsider.com/how-american-businesses-can-do-more-fight-racial-injustice-2020-6 Read more of Kate Taylor's reporting about McDonald's and subscribe to Business Insider: businessinsider.com/btybSubscribe to the Insider Today newsletter: https://bit.ly/insidertodaySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.