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For the last episode of our show, you told us stories about a first love, fitting in, family trips, and how brands played an unexpected role in all of it. Plus, the team who made Brought to y...
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- 5 years ago
29:13
John Harvey Kellogg was a famous American physician. His brother Will was an ingenious businessman. Together, they invented flaked cereal and revolutionized American breakfast. But John Harve...
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- 5 years ago
40:18
At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into Ea...
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- 5 years ago
32:42
In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But ...
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- 5 years ago
40:45
A few months ago, a listener in our Facebook group suggested we look into Sears mail-order homes for a potential episode. We loved the idea, and it turns out there’s already a fantastic story...
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- 5 years ago
24:02
Since its founding nearly 160 years ago in Cuba, one family has run Bacardi. They fought for Cuba’s freedom, fostered an artistic community in the country, and rebuilt their business after fl...
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- 5 years ago
35:24
During the Vietnam War, Pan Am flew troops in and out of an active war zone on rest and recuperation trips. The flight attendants on those planes didn’t get any special training or preparatio...
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- 5 years ago
35:58
On October 21, we’re back for a final season. With episodes that take us behind the Iron Curtain, 35,000 feet over the Vietnam War, and through two Cuban revolutions, we’ll hear brands ask th...
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- 5 years ago
01:12
We’re working on a special episode for next season and want to hear about how a household name brand played a pivotal role in your life. Maybe you and your dad took a wild road trip in the fa...
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- 5 years ago
06:41
When two employees at Polaroid discovered their company’s technology was being used by the South African government to help enforce apartheid, they protested and called for an international b...
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- 6 years ago
37:29
This week, we’re teaming up with the podcast Proof from America’s Test Kitchen to bring you an Oreo story with three delicious parts. First, the longstanding rivalry between two biscuit maker...
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- 6 years ago
38:37
Young Living was one of the first major essential oils companies on the market, helping to launch an industry that is worth billions of dollars today. The company is built on the myth of its ...
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- 6 years ago
41:30
Samsung’s founder, his son, and his grandson turned a vegetable and dried fish shop into a global superpower and a symbol of South Korean success. But their fight to keep the company in the f...
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- 6 years ago
35:58
The original Game of Life was about reaching happy old age, not "Millionaire Acres." And Monopoly was invented by an anti-capitalist who wanted to make a point about landowning and economic i...
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- 6 years ago
36:49
How do you advertise a product that's taboo? When Tampax became the first commercially-produced tampon in 1933, no one wanted to talk about menstruation. So the company embraced education as ...
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- 6 years ago
37:39
Nathan’s Famous turned the hot dog into a symbol of July 4th. But the story of how that happened says a lot more about America than just its love of a good BBQ. It’s immigrants striving for t...
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- 6 years ago
36:57
In 1969, Cleveland’s Black residents boycotted McDonald’s. For weeks, the company’s leadership had been locked in a stalemate with Black activists over who should own and operate the local fr...
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- 6 years ago
33:32
What happens when businesses try to do more than just sell you things? On June 24, we’re kicking off a new season of stories: about Polaroid confronting racism, Tampax taking on education, an...
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- 6 years ago
01:24
While we finish up our new season, check out this episode from Twenty Thousand Hertz. It’s a podcast that tells the stories behind the world’s most recognizable sounds. This episode is about ...
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- 6 years ago
23:37
In this bonus episode, we open up our customer service lines to answer a burning question from one of our listeners: Is there really a Hidden Valley? And does it have a ranch?See Privacy Poli...
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- 6 years ago
07:28
What’s the right way to sell people hamburgers, cars, or anything, really, during a global pandemic? In this bonus episode, Charlie talks to Business Insider’s Tanya Dua and Meredith Haggerty...
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- 6 years ago
11:08
While we work on a new season of episodes, here’s another podcast to check out: Proof, from America’s Test Kitchen. The Proof team tackles big questions about what we eat and explores the hid...
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- 6 years ago
42:50
Jack Daniel’s is the top-selling whiskey in the world. For more than 150 years, it’s been made using time-honored methods that go back to when Jack Daniel made the whiskey himself. (Yes, he w...
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- 6 years ago
33:26
April Fools' pranks come and go, but one joke item that’s stood the test of time is the whoopee cushion. Today, we trace its history from ancient Rome to now. Where did it come from? Why is i...
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- 6 years ago
27:25
The 1980’s TV commercials for California raisins have been called some of the best ads ever made. The claymation raisins singing and dancing to Marvin Gaye’s “I Heard It Through the Grapevine...
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- 6 years ago
44:14
Since Jazzercise started over 50 years ago, hundreds of thousands of (mostly) women have come together to exercise and get fit. But if you think Jazzercise is just jazz hands and shoulder rol...
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- 6 years ago
37:26
In Hawaii, Spam is served at grandma’s house and in high-end restaurants. It’s beloved. But in the continental U.S., the canned pork product is often the punchline of jokes. Why does Spam hav...
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- 6 years ago
33:29
More than two hundred years ago in Napoleonic France, the business world was walled off to women, and champagne was a luxury reserved for the ruling class. So then how did a young widow take ...
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- 6 years ago
36:41
From the mid 1970s to the mid ‘80s, red M&M’s disappeared. American consumers had become worried about the safety of red food coloring after some questionable Russian studies prompted the...
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- 6 years ago
38:49
Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women, and its journey from the lips of debu...
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- 6 years ago
37:08
Starting February 19, we’re back with new stories about the brands you *think* you know. Tune in this season to learn about the women who paved the way for Marlboro’s most famous mascot, the ...
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- 6 years ago
01:21
About two years ago, companies like Bird and Lime deposited thousands of dockless electric scooters in San Diego. Some people loved them… and some people hated them. While city officials cons...
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- 6 years ago
36:04
The Boy Scouts of America (BSA) caused a stir when it reversed its “no girls allowed” rule for the Boy Scouts last year. But it turns out, this isn’t the first time the BSA has gone coed. We ...
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- 6 years ago
39:09
When Leo Fender and Les Paul met, they didn’t have much in common — one was an introverted tinkerer, the other a rising star. But their electric guitars defined the sound of rock ‘n’ roll. Bu...
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- 6 years ago
33:09
Meet our new host, Charlie Herman, and hear what’s in store next week, when we return with a brand new episode of Brought To You By… Coming up this season: a decades-long guitar battle, the f...
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- 6 years ago
01:56
Household Name will be back with brand new episodes soon! But in the meantime, check out "Lost at the Smithsonian," a new podcast from Stitcher. Comedian and pop culture fanatic Aasif Mandvi ...
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- 6 years ago
07:00
When a small town in Texas changed its name to DISH, the satellite TV company gave its residents free TV for a decade. What DISH Network didn’t know was that the name change was a way for one...
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- 7 years ago
46:16
Enron collapsed nearly 20 years ago, but chances are something you use today was affected by emails sent by 150 of the company’s top employees. These emails — about meetings and energy market...
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- 7 years ago
41:39
Was Atari’s E.T. video game the worst of all time? Did it sink the entire video game industry in the early 1980s? Did Atari really bury thousands of copies in a New Mexico desert to cover it ...
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- 7 years ago
34:44
We have two stories this week: first, the surprising history "elevator music." Turns out, Muzak was a real company. And then we reveal how much Amazon's Alexa and other smart speakers are rea...
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- 7 years ago
37:06
In the 1970s, the Oakland A’s were the most bonkers team in baseball. They had bright yellow and green uniforms, iconic handlebar mustaches, and a live donkey for a mascot. It was an eccentri...
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- 7 years ago
37:37
Back in 2014, Bill Nye The Science Guy was skeptical of genetically modified foods, or GMOs. It raised some eyebrows when he abruptly changed his mind after visiting Monsanto - the huge bioch...
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- 7 years ago
37:21
Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's calle...
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- 7 years ago
34:30
Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really cha...
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- 7 years ago
37:11
For decades, two men at Victoria's Secret have had immense power. One built the chain into a powerhouse. The other ran the Victoria's Secret Fashion Show, handpicking the models called "angel...
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- 7 years ago
36:49
Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and...
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- 7 years ago
36:31
Cristen Conger and Caroline Ervin always figured razor companies convinced women to start shaving. But when they looked into it, they discovered the question of why women shave is much more c...
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- 7 years ago
35:42
The Volkswagen Beetle is a symbol of peace, love, and harmony. It’s also a product of Nazi Germany. The story of how the Beetle transformed from Hitler’s car to the Love Bug involves a Britis...
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- 7 years ago
37:43
Danielle wanted a copy of "Pride and Prejudice," so she clicked the top result on Amazon. The book that came in the mail was too big with type that was too small. The introduction was laughab...
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- 7 years ago
36:02
In the third quarter of Super Bowl XVIII, Apple ran a commercial that changed the Super Bowl and Apple forever. But it almost never aired. Featuring original interviews with Apple co-founder ...
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- 7 years ago
37:42
Description
Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.More information at www.businessinsider.com/household-name
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