Start Marketing

TL;DR: I had an existential crisis and I don't know if I want to podcast anymore. I'm taking a hiatus from podcasting while I decide if it still fits in to my life. As I've always said, content creati...

How to prepare a strategic marketing plan for your small business.Cooler temps are approaching and that means that the hustle and bustle of marketing through the holidays is upon us. But, before we ge...

Use these three small business marketing strategies instead of social media.Social media isn't the only way to promote your small business, gain brand awareness and increase visibility for your produc...

Learn how to move your target audience from a cold lead to a sale. If you're struggling to convert leads into sales, today's episode is for you. We talk about how to reverse engineer a path to "yes". ...

Learn how to create videos that engage your target audience for your small business. Do you ever wonder how someone's videos get people to stop scrolling and actually watch them let alone engage? Ther...

Learn how to create content pillars to keep your content on-brand.Creating content can feel overwhelming when you don't know what to talk about. Using content pillars helps: Create cohesive on-brand m...

Learn how to make your content more visible with keyword research.You spend a lot of time creating content that doesn't get a lot of visibility or engagement. What can you do to change that? Conduct k...

Five free marketing strategies that are not Facebook or Instagram. I get asked pretty frequently what free alternatives are out there for marketing that aren't social media marketing. While social med...

Learn how consistent marketing increases ROI for your small business. Today we're talking about consistency and using a marketing plan to keep you consistent. Marketing requires 7-10 touches with your...

Learn how to increase the effectiveness of your small business marketing in one simple step.This week's quick win is identifying your target audience. Marketing is about getting the right people at th...

Learn how to implement the story brand framework from a certified guide.If you believe in the power of story brand as much as I do, you'll be excited for this practical action-oriented episode about h...

Learn about the story brand framework to craft messaging that converts your target audience.I am so hyped for this episode! The story brand framework can revolutionize your business. It's so powerful ...

Content creation burnoutThis week, I'm burned out on content creation. I'm wondering where it fits in to my business and if it's even worth it. I'm so burned out, I didn't even realize my mic wasn't p...

Learn from a small business owner about how to successfully market your business for growth.How do you grow your business to six figures? Nicka Johnson, owner of Budget to Success shares her marketing...

For a podcast called "Start Marketing" you might wonder why I actually stopped marketing my business. Spoiler alert: I started a rebrand process and determined there was much more strategy work to be ...

Learn about digital and targeted advertising that gets results for your small business. How should you execute digital ads? According to today's guest, you shouldn't. Yes, you should be doing them bec...

Learn about targeted advertising for your small business. If you don't have money to invest in advertising, don't start a business.It's a bold claim made by today's guest, David McBee. But, it's not a...

Learn how to build a credible website for your small businessIn this week's episode, my guest Derek and I discuss how to build your own credible website. As a small business owner, you may not have th...

Learn how to utilize cause marketing to grow your business while making a social impact as a small business. Today's guest is Kristi Porter. Kristi helps nonprofits and social enterprises get noticed ...

Learn how to avoid burnout as an entrepreneurIn this week's episode, learn how to prioritize your health while building your business. Nika is a Functional Nutrition and Lifestyle Practitioner, Consci...

Learn how to start a blog and use blogging as a marketing strategy to grow your small business.Today is an episode that I’m interested to tackle because it’s about something I honestly have no desire ...

Learn how to price your services as a creative entrepreneur Today we’re chatting with Aura McKay and doing a deep dive in to some great foundational marketing tips and tricks and how to connect with y...

Learn what PR is and how it can help your small business or startup. On this week's episode, I do a deep dive into public relations and how it can help small businesses and startups with my guest, Lyn...

Learn how to identify your target audience and clarify your business plan.On this week's episode, we discuss how to identify you target audience, pivot your business and gain clarify as a highly sensi...

Learn how to build your businessThis week's guest is Sharon Guitierrez from Compliments of Sharon. Sharon Gutierrez is a force of nature! An International motivational speaker, marketing coach, best s...

Learn how to design your brand.In this week's episode, I speak with Jenny Ambrose from Puree Fatastico. Jenny Ambrose is an award winning designer running an award winning design science & strateg...

Learn how to grow your social media audience and engagement. On this week's episode, I interview Gina Talarico. Gina started working online in August 2018 and went full time in April 2019. She he...

Learn how to generate more leads and sales with click funnels. On this week's episode, we take a deep dive in to using funnels to generate more leads and sales with Rebel Funnel's Keely Stawicki. Keel...

In this week's episode, I chat with Kathryn Thompson of Creatively Owned. Kathryn is an award-winning marketing and communications expert, published author, and messaging strategist and conversion cop...

Learn how to chase the insights of marketing from Vince warnockToday’s guest is Vince Warnock. Vince is an award winning business and marketing strategiest, coach and author of Chasing the Insights.&n...

Learn how to promote a self-published book on kickstarter.Running a successful Kickstarter CampaignGinger Baerg is a wife, mother and high school math teacher. God called Giner and her husband, Dustin...

learn how to build your business through referrals.This week I talk to Chyanne from Don't Be Chy Photography.Chyanne is The founder of Don’t Be Chy Photography, where she specializes in shooting desti...

On this week's episode you willLearn how to evolve and change your small business.I interview Mandy Kubicek. As a Certified Life Coach, Mandy Kubicek helps high-achieving women who want to love their ...

Learn how to write simple, clear messages that convert and sound authenticIn this episode, I interview Angie Colee. Angie Colee is a heavily tattooed, colorful (in language and in skin coverings) rock...

Learn how to infuse your business with authenticity. This week's guest is Dr. Micaela Herndon. Dr. Micaela Herndon is a business and brand strategist who helps entrepreneurs monetize their influence a...

Learn about facebook and instagram adsWhen's the right time to run ads for your business? How much money should you plan on spending? In today's conversation, I answer all these questions and more wit...

This week, it's all about my lessons learned whenStarting a business in 2020.Short and sweet:Plan and save for your business when you canGive yourself time to change your products and services before ...

Learn how to market your small business. Today we’re going to be talking about a popular question I get asked a lot: “How do I market my business?”. It’s kind of a loaded question, to be honest. There...

In marketing being authentic translates to being honest and transparent. This may sound counterintuitive to you when it comes to marketing because often, people substitute advertising for marketing, w...

The bottom line is that you need to find things you can outsource so that you can focus on the projects and tasks that are going to make you money. These are the high payoff activities that can only b...

In this week's episode, I discuss:How to reach your ideal customer and gain visibility for your small business. Using long form content such as videos, blogs, podcasts, guides and white papers can hel...

Get out of overwhelm and build a business you love with over 20 internationally recognized female coaches; each with their own free gift!Listen hereStop being overwhelmed by running a business with th...

Today, we're discussing how to create Taglines for your small business. They’re meant to be short, punchy phrases that communicate your brand mission, culture or tone of your products and services.&nb...

On my website, not only do I have the opportunity to serve through my resources page, I have the opportunity to sell all I want. In fact, this is why a website is critical to your business. It gives y...

Your email list is a direct reflection of the strength of your business. You want to be able to turn to your email list at any time, put out an offer and generate money. That’s the goal. You don’t jus...