Content marketing when you're not a domain expert

Topics discussed this week:

• Rick is learning more powerful no-code tricks with Zapier, and advancing his PHP knowledge.
• We discuss the best way to learn how to write secure code.
• Tyler is wrapping up a big project which involves setting deadlines. We discuss healthy vs. unhealthy deadlines.
• Tyler is brainstorming content marketing approaches which is tough because he's not an expert on the topics his customers are most interested in.
• We discuss Rick's learnings from Peter Drucker.
• We talk about the idea of running an online competition